For the launch of Dinsey+ in Belgium, Disney BE and Pure Communications were looking for a creative way to announce their product launch. The plan was ambitious but challenging: 5 walls, 5 cities, 1 month of preparation. So we set to work for the cities of Ghent, Antwerp, Brussels, Charleroi and Leudelange (LXMB).
Together with them we searched for a grid of talented artists to tell their story. We found inspiration in the different franchises that Disney was happy to introduce to Belgium: The Imagineering Story, The Mandalorian, Forky Asks A Question and Marvel's Hero Project. The artists who looked perfect for the job were Kitsune Jolene, SMOK, Artoon, David Soner en Cee Pil.
First it was Cee Pil's turn with his wall at the New Grain Market in Brussels. The man of a 1000 textures and animals. He would find inspiration in 'The Imagineering Story'. The series focuses on the history and origins of the Disney theme parks and attractions around the world.
At the same time Toon van Ishoven went to work at the Leopoldplaats in Antwerp. He set to work within the Star Wars universe with 'The Mandalorian'. Here he painted the viral sensation Baby Yoda with his protector The Mandalorian. By means of a trompe l'oeil effect they watched together for a month as people passed by.
In third place, Antwerp giant SMOK shot out of the starting blocks on the Boulevard Solvay in Charleroi. As a theme it would paint the eternally curious presenter of the show 'Forky Asks a Question'. For the fourth wall we went beyond our language borders to Leudelange, Luxembourg. Here artist David Soner gave his interpretation of one of the iconic images of the series 'The Mandalorian'.
We completed the project on Sint-Pietersnieuwstraat in Ghent, with none other than Kitsune Jolene. She found inspiration within the series of 'Marvel's Hero Project'. Here she found the story of the young change-maker Astonishing Austin. He started a public vegetable garden with which he fed a large part of his neighbourhood.
The project is a good example of how street art can be used in a promotional campaign for a new product. The works are seen by hundreds of people every day and even during the production of all the murals a lot of questions came to the artists. At the same time, the unveiling was announced to the press, which spread the news all over Belgium in no time. Not much later, all Belgians were able to subscribe to Disney +.
Have you developed a promotional campaign and are you looking for a partner for the excecution? Wallin' will look with you at how we can strengthen this campaign with Street Art and graffiti from A-Z. Being creative is our strength and often what a company needs to make a campaign go viral.
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